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About Me

Accomplished international sales and recruitment leader with over 15 years of experience driving student recruitment, business development, and revenue growth across global education markets. I lead a multicultural remote sales team across the Middle East, Africa, Latin America, and Asia, directing regional sales strategy, optimizing Salesforce reporting, and achieving consistent year-over-year enrollment growth.

I mentor and train teams, equipping staff with the skills and processes needed to maximize performance and deliver exceptional customer experiences. My expertise spans team leadership, CRM management, sales strategy, and customer success, helping organizations implement scalable processes, improve conversion rates, and build lasting client relationships.

I help organizations turn leads into loyal customers through a combination of sales excellence, Salesforce optimization, and customer success strategies. By providing Salesforce consulting, sales and customer service training, and leadership mentoring, I empower teams to:

  • Optimize lead management and increase conversion rates

  • Equip teams with practical sales skills, from objection handling to closing deals

  • Enhance customer relationships to boost satisfaction and loyalty

Strengthen leadership and team performance for measurable growth

  • Strengthen leadership and team performance for measurable growth

Career Highlights

·  Navitas Ltd – Team Leader, Global Inside Sales (EMEAA) | Apr 2021–Present: Lead a multicultural remote team, achieving 25–30% YoY enrollment growth and optimizing Salesforce processes.

·  Navitas Ltd – Student Recruitment Advisor | Sep 2018–Apr 2021: Managed conversion pipelines, trained global staff in sales best practices, and provided actionable market insights.

·  Shorelight Education – International Recruitment Manager | Oct 2015–Apr 2017: Developed and executed Go-To-Market recruitment strategies across MENA ( Middle East and North Africa), led new market development efforts by building agent networks and partnerships in underrepresented regions.

· Abu Dhabi University – Customer Service Coordinator & Vocational Tutor | 2007–2011: Managed student support services, taught large cohorts, and developed course materials while ensuring compliance with awarding body standards.

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